The Estate of Barry Sheene is owned by the Sheene family and run by management agency Santara Group, who represents a number of other sporting icons including James Hunt.
The Estate owns a range of intellectual property including the name Barry Sheene. If any party commercial or otherwise wishes to use the name or associated trademarks, they must seek and receive written approval from the Estate before they may use any Estate intellectual property. For all business enquiries regarding the Estate, partnerships, events and media opportunities, please email info@santaragroup.com.